Even if you have a brilliant idea for an app that’s sure to rock people’s lives, it can be wasted if designed and developed without proper preparation and without knowing ins and outs of the mobile app creation industry. Below you’ll find recommendations and tips on what to know about mobile app development to help you set the priorities and take the right direction from the start.
1. Know who you’re targeting
Before getting down to work on your prospective app, research its target audience. Know their average age, hobbies, preferences to make the software correspond to their demands. You can even create a persona of a typical user to always remember for whom the app is created.
2. Research the competitors
Unless your idea is absolutely unique, it is highly unlikely that you will have no apps to compete with. They can be extremely helpful to find out any flaws or missing features that will be corrected in your app. So, take the time to make a deep research of your niche, paying special attention to user reviews. They are most helpful in determining what the audience is looking for, and finding weak spots in the competitors’ apps.
3. Follow key mobile app design trends
Your app should be attractive and intuitive, adhering to the core mobile app design concepts where usability is key, the decision whether to download an app or not is affected by its screenshots presented on the app market, so it is worth the effort to invest into app design.
4. Make it (very) simple
There are billions of smartphone users around the world, but not all of them are tech savvy. So, make sure your app will be easy to use for them. You might want to have the non-technical people among your acquaintances try using the app, and note down anything that is not clear or where they get stuck – those are potential points where users might drop off.
5. Make it fast and efficient
The shorter response time your app has – the better. If it fails to launch immediately, make sure you include a progress bar or other indication that it is functioning, and giving an idea how long it will take to load. Similarly, ensure that the app doesn’t consume too much resources resulting in the device slowing down.
6. Make it usable offline
This tip isn’t applicable to all apps, but if it is possible in your case, it will doubtless add up to the value and expand the circle of its potential users. However, in case the offline mode has certain limitations, inform consumers about it in advance to avoid disappointments and negative reviews as a consequence.
7. Make it multiplatform
It is a highly disputable question whether to focus on one platform only or aim at at least three popular ones when creating an app. However, once you’ve started and already know how to make an application for Android, creating one for Apple or Windows will likely be easier in terms of defining the whole concept. You might also start with just one platform and develop apps for others after evaluating the consumer reaction, fixing any issues etc. It has to be mentioned, that depending on the number of platforms the app is intended for, you need to think about its type (native or hybrid) before commencing the work.
8. Protect your rights
It is a regular practice for companies or individuals to outsource the development of mobile applications to professionals. So, if you have found a developer ready to put your idea to life, it is highly recommended to sign a mobile app development contract before starting any work. It is used to protect the ownership of the software, define the terms of its creation, measures taken in case of delays, the support period and the payment schedule. Such a contract is especially helpful if you have no specialized experience in the app development business as it brings clarity in the relationship between a company/designer and the developer providing their services, and helps avoid many headaches.
9. Spread the word
Create an excitement around your app some time before its launch (2-3 weeks on average). This attracts special attention and makes users look forward to the app, resulting in more downloads. Also, write a press-release, invite media representatives to try out the software, create the buzz in social media etc.
10. Be patient
The average ROI depends to a great extend on what is the purpose of the app. Nevertheless., according to experts, if you recover the costs invested in the mobile app creating in 1-2 years, then the investment was a good one. So, be ready to give your app some time before it starts bringing profit, and don’t stop improving it.