On-Page Search Engine Optimization Services
What is On-Page SEO?
On-page SEO (also known as on-site SEO) is the practice of optimizing webpages in order to boost a website's search engine rankings and generate organic traffic.
On-page SEO includes optimising your headlines, HTML tags (title, meta, and header), and images in addition to publishing relevant, high-quality content. It also entails ensuring that your website has a high level of expertise, authority, and trustworthiness.
Why Is On-Page SEO Important?
On-page SEO assists search engines in analysing your website and the content associated with it in order to determine whether a searcher's query is relevant to your site. Google's algorithm is constantly being updated in order to better understand a searcher's intent and deliver search results that meet that user's needs. Your website should evolve in tandem with Google's algorithm.
It is critical that your website and its content are optimised to the latest practises used by companies such as Google and Bing, including what is visible to users (i.e. media, content, images) and what is visible to search engines (i.e. meta data, HTML). This allows search engines to understand your site and determine how to rank it.
On-Page SEO Techniques:
- Keyword Research
- Competitor Analysis
- Content Optimisation
- Meta Tags
- Header Tags
- Image ALT Tags
- 301 Redirect
- User Friendly URLs
- Canonical Tags
- Broken Links
- Google Analytics
- Search Console
- Internal Links
Keyword research is the process of locating and analysing search terms that people enter into search engines with the intention of using that information for a specific purpose, most commonly search engine optimization (SEO) or general marketing. Keyword research can reveal queries to target, their popularity, ranking difficulty, and other information.
SEO competitor analysis (also known as competitive analysis) entails researching your direct search competitors to learn about their target keywords, content strategy, backlink profile, and other tactics in order to reverse engineer the most successful aspects of these tactics into your own SEO strategy.
Instead of guessing which keywords to target, what content to create, or which links to build, research your competitors, analyse what's already working for them, and build on their success.
Content optimisation is the process of improving content so that it has the best chance of achieving its goal. This could include ranking on Google's first page, increasing social shares, or attracting your best customers.
Content optimisation significantly improves the performance of your content and assists you in meeting your marketing objectives.
Meta tags are code snippets that tell search engines important information about your website, such as how to display it in search results. They also instruct web browsers on how to present it to visitors.
Header tags, also known as heading tags, are used on websites to separate headings and subheadings. They are numbered from H1 to H6, with H1s usually being the title. Header tags improve a webpage's readability and SEO.
The h1 tag is the most important heading tag, and the h6 tag is the least important. The heading tags h1 to h6 form a top-down hierarchy in HTML coding. This means that if any of the tag numbers are skipped, the heading structure will be broken, which is bad for on-page SEO.
Image ALT Tags:
Alt text, also known as alt tags and alt descriptions, is the written copy that appears in place of an image on a webpage if the image fails to load on the user's screen. This text assists screen-reading tools in describing images to visually impaired readers and allows search engines to crawl and rank your website more effectively.
A 301 is an HTTP status code that a web server sends to a browser. A 301 indicates a permanent redirect from one URL to another, which means that all users who request an old URL will be automatically redirected to the new URL. A 301 redirect is most commonly used when a page has been permanently moved or removed from a website and transfers all ranking power from the old URL to the new URL.
User Friendly URLs:
SEO friendly URLs are those that are tailored to the needs of users and search engines. URLs optimised for SEO, in particular, are short and keyword-rich.
A canonical URL informs search engines that two or more similar URLs are actually the same. Because some products or content can be found on multiple URLs — or even multiple websites. You can have these on your site without affecting your rankings by using canonical URLs (HTML link tags with the attribute rel=canonical). In this ultimate guide, we'll go over what canonical URLs are, when to use them, and how to avoid or correct a few common blunders!
Broken links can significantly reduce conversion rates. Broken links hurt SEO indirectly by affecting bounce rate, time on site, and how link juice is passed. Broken links can also negatively impact SEO rankings by signalling that your website is old and out of date.
Google Analytics is a web analytics service that offers statistics and basic analytical tools for SEO and marketing. The service is provided as part of the Google Marketing Platform and is free to anyone with a Google account.
Google Search Console is a free service provided by Google that allows you to monitor, maintain, and troubleshoot the visibility of your website in Google Search results. You don't have to sign up for Search Console to appear in Google Search results, but it can help you understand and improve how Google perceives your site.
An internal link is any link that connects one page of your website to another. Links are used by both users and search engines to find content on your website. Your visitors use links to navigate your site and find the information they seek. Links are also used by search engines to navigate your site.