Technical SEO Services
Technical SEO refers to the behind-the-scenes optimization of a website in order to improve its visibility and ranking on search engines like Google, Bing, and Yahoo. It involves making sure that the technical aspects of a website are set up correctly so that search engines can easily crawl and index its content.
One important aspect of technical SEO is ensuring that your website is mobile-friendly. With the majority of internet traffic now coming from mobile devices, it's crucial that your website is optimized for smaller screens. This includes using responsive design, which automatically adjusts the layout of your site to fit the screen it's being viewed on. Google also has a mobile-friendly test tool that you can use to check if your site is optimized for mobile devices.
Another important aspect of technical SEO is making sure that your website is fast and efficient. Search engines favour websites that load quickly and have minimal load times. This can be achieved by optimizing images, minifying code, and using a content delivery network (CDN). Google's Page Speed Insights tool can help you identify areas where your website can be optimized for speed.
Another important aspect of technical SEO is making sure that your website is easy to navigate and understand. Search engines favour websites that have a clear and logical structure. This includes using HTML tags such as H1 and H2 tags to properly format headings, using alt tags to describe images, and using a sitemap to help search engines understand the structure of your site.
In addition, it is important to have a clean and structured URLs, use 301 redirects for any broken links, and create XML sitemaps and submit them to search engines to make sure all your pages are being indexed.
One of the most important technical SEO factors is ensuring that your website is secure. Google gives preference to websites that use HTTPS, which is a protocol for secure communication over the internet. It encrypts data being sent between the website and the user's browser, making it more difficult for hackers to intercept and steal sensitive information.
In conclusion, technical SEO is an important aspect of optimizing your website for search engines. By ensuring that your website is mobile-friendly, fast, efficient, easy to navigate, and secure, you can improve its visibility and ranking on search engines, and drive more traffic to your site. However, it's important to note that technical SEO is just one piece of the puzzle and should be combined with other SEO strategies such as creating valuable content, building backlinks, and engaging with your audience on social media.
Here is a technical SEO checklist we use to ensure that your website is optimized for search engines:
Mobile-friendliness: Check that your website is responsive and looks and functions well on smaller screens.
Website speed: Optimize images, minify code, and use a content delivery network (CDN) to reduce load times.
Navigation and Structure:
Use HTML tags, such as H1 and H2 tags, to properly format headings, use alt tags to describe images, and use a sitemap to help search engines understand the structure of your site.
Use clean and structured URLs, use 301 redirects for any broken links, and create XML sitemaps and submit them to search engines to make sure all your pages are being indexed.
Use HTTPS to encrypt data being sent between the website and the user's browser, and implement other security measures to protect sensitive information.
Monitor and fix any crawl errors on your website using Google Search Console.
Use structured data markup to help search engines understand the information on your pages.
Optimize your website for local search by including your business's name, address, and phone number (NAP) on your website and in structured data, and by getting listed in online directories.
Website Loading Time:
Use website speed optimization tools, such as Google's PageSpeed Insights or GTmetrix, to measure and improve your website's loading time.
Use tools like Google Analytics to track your website's traffic and user behavior, and identify areas where you can improve your website's technical SEO.
Check that you have a robots.txt file and that it is correctly blocking the pages you don't want to be indexed.
Make sure you have an XML sitemap and that it's been submitted to Google and other search engines.
Use rel="canonical" link element to prevent duplicate content issues.
Use hreflang tags for language and regional targeting.
Social Meta Tags:
Use Open Graph and Twitter card tags to control how your content appears on social media.
By following this technical SEO checklist, you can ensure that your website is set up correctly for search engines and improve its visibility and ranking on search engine results pages.